Epsilon Universal Site Tag Setup Guide

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This article describes how to set up the Epsilon Universal Site Tag in your Tealium iQ Tag Management account.

Epsilon is the leader in outcome-based marketing with a rich, 50-year heritage in helping marketers anticipate, activate and prove measurable business outcomes.

In this article:

• Tag Configuration
• Data Mappings
• Tag Configuration
• Standard
• Page Visit
• Conversion

Tag Configuration

First, go to the tag marketplace and add the Epsilon Universal Site Tag tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Domain and Tag Path: The reverse proxy domain and top level path for the Epsilon script. https://[DOMAIN/TAG_PATH]/profile/visit/js/1_0?
• Advertiser Identifier: dtm_cid
• Secondary Advertiser Identifier: dtm_cmagic
• Page Visit Form ID: dtm_fid value for page visit tag
• Conversion Form ID: dtm_fid value for conversion tag
• Segment Number: Limited integrations should only be used if specified by Epsilon.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Tag Configuration

Variable	Description
Domain and Tag Path (domain_tag_path)	[String]
Advertiser Identifier (dtm_cid)	[String]
Secondary Advertiser Identifier (dtm_cmagic)	[String]
Page Visit Form ID (dtm_fid_pv)	[String]
Conversion Form ID (dtm_fid_conv)	[String]
Integration Type (integration_type)	[Boolean]

Standard

Variable	Description
Promo ID (dtm_promo_id)	[String]
Country Code (dtm_country_code)	[String]
GDPR Consent String (dtmc_tcf_string)	[String]
Email Hash (dtm_email_hash)	[String]
User ID (dtm_user_id)	[String]
Promo ID (dtm_promo_id)	[String]

Page Visit

Variable	Description
Department (dtmc_department)	[String]
Category (dtmc_category)	[String]
Sub-Category (dtmc_sub_category)	[String]
Product ID (dtmc_product_id)	[String]
Manufacturer Brand (dtmc_brand)	[String]
Manufacturer UPC (dtmc_upc)	[String]
Manufacturer Model Part Number (dtmc_mpn)	[String]

Conversion

Variable	Description
Conversion Type (dtmc_conv_type)	[String]
Store Location (dtmc_conv_store_location)	[String]
Order ID (dtmc_transaction_id) (Overrides _corder)	[String]
Order Subtotal (dtm_conv_val) (Overrides _csubtotal)	[String]
Order Currency (dtm_conv_curr) (Overrides _ccurrency)	[String]
Product IDs (product_id) (Overrides _cprod)	[Array]
Product Quantities (product_quantity) (Overrides _cquan)	[Array]
Product Prices (product_unit_price) (Overrides _cprice)	[Array]
Product Discount Amount (product_discount) (Overrides _cpdisc)	[Array]