The Google Ad Manager Spotlight tag was formerly called the DoubleClick Spotlight tag. The DoubleClick Spotlight tag is deprecated.

In this article:

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Tag Specifications and Requirements


  • Name: Google Ad Manager Spotlight
  • Vendor: Google
  • Type: Conversion Tracking


  • Services: DFA (Google Ad Manager for Advertisers) Account


  • Region Code
  • Advertiser ID
  • Spotlight activity 
  • Type of Spotlight activity
  • Web address of the DFA ad server

Tag Configuration

Adding the Tag

Tealium iQ's Tag marketplace offers a wide variety of tags. Click here to learn how to add a tag to your profile.

Configuring the Tag

Use the following steps to configure the tag:

  1. Title
    Required. Enter a descriptive title to identify the tag instance.
  2. Region
    Required.  Select the region where the server where the Spotlight activity is located.
    Example: Americas
  3. Advertiser ID
    Required. This is the ID of the source advertiser that is tracking the Spotlight activity.
    Enter the value of the "src" key in this field.
    Example: 1234567
  4. Type
    Required. Enter the 8-character string of the group/type of Spotlight activity.
    Example: abcde123
  5. Category
    Required. Enter the 8-character string assigned to the Spotlight activity being tracked.

    Example: fghij456
  6. DCNET
    Optional. If your image pixel contains a dcnet value, you can enter it here.

    Place this Tag at the top of the list in the Tags tab to ensure that it loads as soon as the page starts loading.

Applying Load Rules

Load Rules determine when and where to load an instance of this tag. The 'Load on All Pages' rule is the default load rule. To load this tag on a specific page, create a new load rule with the relevant conditions.

As a best practice, set up load rule conditions to strategically load these tags on the pages where you want to track the conversion.

Setting up Mappings

Mapping is the simple process of sending data from a data source, in your data layer, to the matching destination variable of the vendor tag.


The following table describes the standard destination variables available from the Mapping Toolbox.

Variable Description

Map to this variable to indicate the quantity of items sold or the number of transactions for an item.


Map to this variable to indicate the amount of revenue generated by the transaction.


Map to this variable to send the identifier of the boom list (created by the advertiser for retargeting purpose). 

U1 through U10

Map to one or more variables to send custom data.

Additional Resources

Tealium Documentation

Vendor Documentation