This article describes how to set up the Google Ads Conversion Tracking & Remarketing (gtag.js) tag (formerly AdWords) in your Tealium iQ Tag Management account.
In this article:
Table of Contents Placeholder
Tag Tips
- Supports the E-Commerce extension for:
- Subtotal/Conversion Value
- Order Currency/Conversion Currency
- Order ID/Transaction ID
- List of Product IDs
- List of Categories
- List of Quantities
- List of Prices
- Use mapping to dynamically override the standard config values and the E-Commerce extension values.
- Pass custom conversion variables by mapping to "Custom Conversion Variable" and replacing "myvar" with your custom variable name.
- Google Ads documentation: https://developers.google.com/adwords-remarketing-tag/
Tag Configuration
First, add the Google Ads Conversion Tracking & Remarketing (gtag.js) tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
- Conversion ID: Unique ID for the conversion. You can find this ID in your Google Ads control panel (e.g. AW-123456789).
Use mapping to dynamically override this value.
Use a comma-separated list to send data for multiple properties.
- Conversion Label: Set a default label here and use mapping to dynamically override this value.
Use a comma-separated list to send data for multiple labels. This list can use a matching number of Conversion Labels as Conversion IDs or use a single label for all Conversion IDs.
- Conversion Value: Set a default value here or leave this blank to use the Subtotal value from the E-Commerce extension.
Use mapping to dynamically override this value and the E-Commerce extension value.
- Global Object: This is the name of the Global Object used for the event queue, if not specified "gtag" is used.
This is not required for most implementations.
- Data Layer Name: By default, the data layer initiated and referenced by the global site tag is named dataLayer. Rename the data layer only if your project requires a separate name.
- Enable Remarketing: When Remarketing is enabled, this tag will automatically pull in data from the E-Commerce Extension to populate the Google Ads "Retail" parameters (prefix "ecomm_").
Mapping directly to the "Retail" tab in the toolbox will override the data pulled in via the E-Commerce Extension.
- Page Type: Select a default page type here and use mapping to dynamically override this value.
- Cross-Tracking Domains: A comma-separated list of domains to use with Cross-Domain Tracking (setAllowLinker).
This should be the top level domain (e.g. "tealiumiq.com").
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are:
Standard
| Variable |
Description |
| Conversion ID |
(conversion_id) |
| Conversion Label |
(conversion_label) |
| Conversion Value |
(conversion_value) |
| Conversion Currency |
(conversion_currency) |
| Page Type |
(pagetype) |
| Merchant Center ID |
(aw_merchant_id) |
| Feed Country |
(aw_feed_country) |
| Feed Language |
(aw_feed_language) |
| Send Page View (config.send_page_view) |
[Boolean] |
| Conversion Cookie Prefix |
(conversion_cookie_prefix) |
| Custom Conversion Variable |
(custom.myvar) |
Retail
| Variable |
Description |
| ecomm.prodid |
(ecomm.prodid) (Overrides _cprod) |
| ecomm.totalvalue |
(ecomm.totalvalue) |
| ecomm.category |
(ecomm.category) (Overrides _ccat) |
| ecomm.pvalue |
(ecomm.pvalue) (Overrides _cprice) |
| ecomm.quantity |
(ecomm.quantity) (Overrides _cquan) |
Education
| Variable |
Description |
| edu.pid |
(edu.pid) |
| edu.plocid |
(edu.plocid) |
Flights
| Variable |
Description |
| flight.originid |
(flight.originid) |
| flight.destid |
(flight.destid) |
| flight.totalvalue |
(flight.totalvalue) |
| flight.startdate |
(flight.startdate) |
| flight.enddate |
(flight.enddate) |
Hotel and Rentals
| Variable |
Description |
| hrental.id |
(hrental.id) |
| hrental.startdate |
(hrental.startdate) |
| hrental.enddate |
(hrental.enddate) |
| hrental.totalvalue |
(hrental.totalvalue) |
Jobs
| Variable |
Description |
| job.id |
(job.id) |
| job.locid |
(job.locid) |
| job.totalvalue |
(job.totalvalue) |
Local
| Variable |
Description |
| local.id |
(local.id) |
| local.totalvalue |
(local.totalvalue) |
Real Estate
| Variable |
Description |
| listing.id |
(listing.id) |
| listing.totalvalue |
(listing.totalvalue) |
Travel
| Variable |
Description |
| travel.destid |
(travel.destid) |
| travel.originid |
(travel.originid) |
| travel.startdate |
(travel.startdate) |
| travel.enddate |
(travel.enddate) |
| travel.totalvalue |
(travel.totalvalue) |
Other
| Variable |
Description |
| dynx.itemid |
(dynx.itemid) |
| dynx.itemid2 |
(dynx.itemid2) |
| dynx.totalvalue |
(dynx.totalvalue) |
Advanced
| Variable |
Description |
| Recommended Product IDs |
(custom.ecomm_rec_prodid) |
| Visitor's Age |
(custom.a) |
| Visitor's Gender |
(custom.g) |
| Visitor Has Account |
(custom.hasaccount) |
| Customer Quality Score |
(custom.cqs) |
| Repeat Purchaser |
(custom.rp) |
| Visitor Loyalty Score |
(custom.ly) |
| Visitor High Spender Score |
(custom.hs) |
| Custom |
(custom.myvar) |
Phone Conversion
| Variable |
Description |
| Phone Conversion Number |
(config.phone_conversion_number) |
| Phone Conversion Callback (config.phone_conversion_callback) |
[Function] |
| Phone Conversion CSS Class Name (config.phone_conversion_css_class) |
[String] |
| Phone Conversion Timeout (config.phone_conversion_options.timeout) |
[Number] |
| Phone Conversion Cache (config.phone_conversion_options.cache) |
[Boolean] |
E-Commerce
| Variable |
Description |
| Order ID |
(order_id) (Overrides _corder) |
| Sub Total |
(order_subtotal) (Overrides _csubtotal) |
| Currency |
(order_currency) (Overrides _ccurrency) |
| List of Product IDs (product_id) (Overrides _cprod) |
[Array] |
| List of Categories (product_category) (Overrides _ccat) |
[Array] |
| List of Quantities (product_quantity) (Overrides _cquan) |
[Array] |
| List of Prices (product_unit_price) (Overrides _cprice) |
[Array] |
| List of Discounts (product_discount) (Overrides _cdisc) |
[Array] |
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