This article describes how to set up the InvocaJS Web Integration tag in your Tealium iQ Tag Management (TiQ) account.

In this article:

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Tag Tips

  • The Invoca Network ID and Tag ID are strictly numerical values.
  • Use mapping to persist custom marketing data.
  • After setting up mapping in TiQ, add a corresponding Marketing data field in the Invoca user interface:
    • Contact your Invoca representative for help adding Marketing data fields.
    • Marketing data field names do not need to match the TiQ mapping.
    • Data Source Type should be: JavaScript Data Layer
    • Data Source Name should be: localStorage.getItem("inv_TEALIUM_MAPPING")

       TEALIUM_MAPPING must match the name of your custom mapping from TiQ.

Tag Configuration

First, go to Tealium's tag marketplace and add the InvocaJS Web Integration tag (Learn more about how to add a tag).

After adding the tag, configure the settings in the Data Mapping section.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Add Custom Destination

Variable Description
  • Custom