This article describes how to set up the Neustar PlatformOne Conversion Tag in your Tealium iQ Tag Management account.

Neustar® PlatformOne is an integrated marketing platform that enables advertisers to deliver precision marketing across all marketing activities. Powered by Neustar's Authoritative Identity Engine, PlatformOne provides a single, unbiased and accurate view of customers and prospects to improve conversion rates, optimize spend, and ultimately increase sales.

In this article:

Tag Tips

  • Use mapping to override the standard config values dynamically.
  • Uses the following E-Commerce variables
    • _corder
    • _ctotal
    • _ccustid
    • _cquan
  • product_quantity
    • This can be mapped as an array (overriding the E-Commerce value, as normal), and will to summed to give a total
    • Or mapped as a number that will be assigned directly

Tag Configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Tag ID: An integer value (for example, 123456)
  • Type ID: An integer value (for example, 123456)

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:


Variable Description
Tag ID (tag_id)
Type ID (type)


Variable Description
Order ID (order_id) (Overrides _corder)
Order Total (order_total) (Overrides _ctotal)
Customer ID (customer_id) (Overrides _ccustid)
List of Quantities (product_quantity) (Overrides _cquan) [Array/Number]
Custom Attribute 1 (cust1) [Array/String]
Custom Attribute 2 (cust2) [Array/String]