This article describes how to set up the Neustar PlatformOne Conversion Tag in your Tealium iQ Tag Management account.
Neustar® PlatformOne is an integrated marketing platform that enables advertisers to deliver precision marketing across all marketing activities. Powered by Neustar's Authoritative Identity Engine, PlatformOne provides a single, unbiased and accurate view of customers and prospects to improve conversion rates, optimize spend, and ultimately increase sales.
In this article:
Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.
When adding the tag, configure the following settings:
Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The available categories are:
|Order ID||(order_id) (Overrides
|Order Total||(order_total) (Overrides
|Customer ID||(customer_id) (Overrides
|List of Quantities (product_quantity) (Overrides
|Custom Attribute 1 (cust1)||[Array/String]|
|Custom Attribute 2 (cust2)||[Array/String]|