This article describes how to set up the ObservePoint Data Layer Validator tag in your iQ Tag Management account.

In this article:

Table of Contents Placeholder

How it Works

Use the ObservePoint Mobile Data Layer to validate your data layer within ObservePoint. This enhances the ObservePoint mobile app testing to match the capabilities of the web testing in reviewing the data layer.

Tag Tips

  • This tag should not be run in a production environment
  • The ObservePoint object name defaults to the value utagdata.
  • The Data Layer object defaults to the value b.

Tag Configuration

First, go to Tealium's tag marketplace and add the ObservePoint Data Layer Validator tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • ObservePoint Object Name
    This is the name that displays in the ObservePoint user interface.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description


ObservePoint Object Name


Data Layer Object