This article describes how to set up the Yext Conversion tag in your Tealium iQ Tag Management (TiQ) account.

In this article:

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Tag Tips

  • Use mapping to override the standard configuration values.
  • Conversions will fire if the ID mapping is populated.

Tag Configuration

First, go to Tealium's tag marketplace and add the Yext Conversion tag (Learn more about how to add a tag).

After adding the tag, configure the settings in the Data Mapping section.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
  • Optin
  • Customer Identification Number (CID)
  • Value