This article describes how to set up the Epsilon Event API connector.

Epsilon is the leader in outcome-based marketing with a rich 50-year heritage in helping marketers anticipate, activate, and prove measurable business outcomes. Use the Epsilon Event API to pass information to Epsilon regarding what customers view and purchase on your website.

In this article:

Connector Actions

Action Name AudienceStream EventStream
Send Browsing Event
Send Transaction Event
Send Action Conversion Event

Configure Settings

Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see the About Connectors article.

After adding the connector, configure the following settings:

  • Company ID
    Company ID to identify your calls.
  • Secondary Company ID
    Separate identifier to confirm company ID.

Click Done when you are finished configuring the connector.

Action Settings — Parameters and Options

Click Continue to configure the connector actions. Enter in a name for the action and then select the action type from the drop-down menu.

The following section describes how to set up parameters and options for each action.

Action — Send Browsing Event

Parameters

Parameter Description
Form ID (Required)
Promo ID (Required)
URL (Required)
IP Address (Required)
User ID (Required)
Brand  
Canonical URL  
Category  
Customer ID  
Department  
Email (apply SHA256 hash)  
Email (already SHA256 hashed)  
GDPR consent  
Manufacturer Model Part Number  
Manufacturer UPC  
Product ID  
Referring URL  
Subcategory  
User Agent  

Action — Send Transaction Event

Parameters

Parameter Description
Form ID (Required)
Promo ID (Required)
URL (Required)
IP Address (Required)
User ID (Required)
Brand  
Canonical URL  
Category  
Customer ID  
Department  
Email (apply SHA256 hash)  
Email (already SHA256 hashed)  
GDPR consent  
Manufacturer Model Part Number  
Manufacturer UPC  
Product ID  
Referring URL  
Subcategory  
User Agent  
Transaction ID (Required)
Order Subtotal (Required)
Conversion Type  
Currency Code  
Store Location  
Item IDs (Required)
Item Prices (Required)
Item Quantities (Required)
Item Discounts (Required)

Action — Send Action Conversion Event

Parameters

Parameter Description
Form ID (Required)
Promo ID (Required)
URL (Required)
IP Address (Required)
User ID (Required)
Brand  
Canonical URL  
Category  
Customer ID  
Department  
Email (apply SHA256 hash)  
Email (already SHA256 hashed)  
GDPR consent  
Manufacturer Model Part Number  
Manufacturer UPC  
Product ID  
Referring URL  
Subcategory  
User Agent  
Public