This article describes how to set up the Google Ads Enhanced Conversions for Leads connector.

In this article:

API Information

This connector uses the following vendor API:

Batch Limits

This connector uses batched requests to support high-volume data transfers to the vendor. Requests are queued until one of the following three (3) thresholds is met:

  • Max number of requests: 2000
  • Max time since oldest request: 10 minutes
  • Max size of requests: 2 MB

Connector Actions

Action Name AudienceStream EventStream
Send Conversion

Configure Settings

Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see the About Connectors article.

After adding the connector, configure the following settings:

  • Customer ID
    Required: Provide Ads account customer ID to manage.
  • Manager Customer ID
    Optional: If you're accessing a client customer, the Manager Customer ID must be set.

Click Done when you are finished configuring the connector.

Action Settings — Parameters and Options

Click Continue to configure the connector actions. Enter in a name for the action and then select the action type from the drop-down menu.

The following section describes how to set up parameters and options for each action.

Action — Send Conversion

Parameters

Parameter Description
Conversion Action Select existing conversion action with a type of UPLOAD_CLICKS and enhanced conversions enabled.
For more information, see the Google Ads Enhanced Conversion Tracking article in the Google documentation.
Email Address (already SHA256 hashed) Provide an email address which has been already whitespace trimmed, lowercased and SHA256 hashed. Remove all periods (.) that precede the domain name in gmail.com and googlemail.com email addresses before hashing.
Email Address (apply SHA256 hash) Provide a plain text email address and the connector will remove all periods (.) that precede the domain name in gmail.com and googlemail.com email addresses, whitespace trim, lowercase, and hash this value using SHA256 hash.
Phone Number (already SHA256 hashed) Provide a phone number according to the E164 standard that has been already whitespace trimmed, lowercased and SHA256 hashed.
Phone Number (apply SHA256 hash) Provide a plain text phone number and the connector will remove all non-digit symbols, prefix the number with a plus sign (+), whitespace trim, lowercase, and hash this value using SHA256 hash.
gclid Google click ID (gclid) associated with the conversion. Note: If you provide gclid and user_identifiers (email/phone) for a conversion, Google Ads will ignore the user_identifiers.
Conversion Value Monetary value of the conversion.
Conversion Currency Currency code of the conversion.
Conversion Time The date time at which the original conversion occurred. The timezone must be specified. The format is yyyy-mm-dd hh:mm:ss+|-hh:mm. For example, 2022-01-01 12:32:45-08:00. Default value is now.
Order ID The order ID associated with the conversion. An order ID can only be used for one conversion per conversion action.
Custom Variables The custom variables associated with this conversion.
Map the value to the custom variable ID.
The connector will send conversion_custom_variable field in the following format: customers/{customer_id}/conversionCustomVariables/{custom_variable_id}.
Merchant ID The Merchant Center ID where the items are uploaded.
Feed Country Code The country code associated with the feed where the items are uploaded.
Feed Language Code The language code associated with the feed where the items are uploaded.
Local Transaction Cost Sum of all transaction level discounts, such as free shipping and coupon discounts for the whole cart.
Product ID The shopping ID of the item. Must be equal to the Merchant Center product identifier. Provide array type attribute to add multiple items. Array type attributes must be of equal length. Single value attributes can be used and will apply to each item.
Quantity Number of items sold. Provide array type attribute to add multiple items. Array type attributes must be of equal length. Single value attributes can be used and will apply to each item.
Unit Price Unit price excluding tax, shipping, and any transaction level discounts. Provide array type attribute to add multiple items. Array type attributes must be of equal length. Single value attributes can be used and will apply to each item.
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