BlueKai allows creating audiences across hundreds of data sources, so you can activate it on any channel, including display, social, and mobile. This article describes how to set up the Oracle BlueKai Mobile connector in your Customer Data Hub account.

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Connector Actions

Action Name AudienceStream EventStream
Send Pixel

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

  • Site ID: Provided by your BlueKai container, associating your desktop and mobile sites in the BlueKai platform.

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Send Pixel


Parameter Description
User Agent
  • If provided, the value will be used in "User-Agent" header
  • If not specified, defaults to "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/69.0.3497.100 Safari/537.36"
User ID Type
  • Type of user identifier
  • See ID Swapping guidelines on BlueKai website
User ID Value
  • Value of user identifier
ID Hashing
  • Check to hash the user ID
  • Email and phone number must be hashed
Hash Type
  • Choose hashing algorithm
  • Email address and phone number must be hashed with either MD5 or SHA256
  • ANDROIDID must be hashed with either with MD5 or SHA1
  • ADID and IDFA must be hashed with either with MD5 or SHA1 or not hashed at all
  • Provide phints as key-value pairs
  • values on the left will be assigned to the keys on the right
Additional Data
  • Provide additional data as key-value pairs
  • No additional processing will be used for this data