This article describes how to set up the TAPAD Cookie Matching Service tag in your Tealium iQ Tag Management account.

In this article:

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Tag Tips

  • This tag only fires once per Tealium visitor session.
  • Sends the following server-side attribute back to Tealium:
    •  tapad_id

Tag Configuration

First, go to Tealium's tag marketplace and add the TAPAD Cookie Matching Service tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Tealium Account
    • Your Tealium AudienceStream account.
    • If left blank, the current Tealium iQ account name will be used.
  • Tealium Profile
    • Your Tealium AudienceStream profile.
    • If left blank, the current Tealium iQ profile name will be used.
  • Partner ID

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
tealium_account Tealium Account
tealium_profile Tealium Profile
partner_id Partner ID